The Reiss Profile

Who am I? – Individual Values, Goals and Motivations

People who are happy and motivated in their professional and private lives know who they are. They accept themselves, and are also able to respect and tolerate the fact that other people may be different.
People who know their own values, goals and drives are able to fulfil their potential time and time again. This is what makes them genuine individuals; their personalities carry conviction.

The Reiss Profile

The American psychologist and motivation analyst, Professor Steven Reiss, has studied the personality elements that are common to all of us. Personal values, goals and drives are influential factors that we want to ‘express’ in all aspects of our personalities. Subconsciously we use these to guide our behaviour and reactions. Science considers these basic human desires to be the most stable elements of our personalities; they are virtually immutable.  

As a result of extensive empirical studies, Professor Steven Reiss and his research team have identified 16 basic desires that are the starting point for all human action. Professor Reiss has developed a simple psychological test which highlights a person’s fundamental values, goals and motivations. The test uses these 16 basic desires to identify the impulses and values which determine an individual’s actions from within (emotionally).

Similar to a fingerprint, the Reiss Profile gives a unique personal profile from which conclusions can be drawn about an individual’s values and performance.

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